In what has grow to be a convention for music followers and social media customers, Spotify launched its customized 2022 Wrapped year-in-streaming interactive analyses for listeners this week.
With enjoyable, colourful graphics, Spotify customers are capable of proudly share their lists of artists most streamed, albums most listened to, musical persona and extra.
Small teams of followers additionally get knowledgeable that they’re “prime listeners” after they stream essentially the most minutes of a given artist. I used to be within the prime 0.5% of Lana Del Rey listeners for the second 12 months in a row, for instance.
Being within the prime percentile of listeners can price as little as $9.99 for a Spotify premium subscription (cannot let adverts get in the best way of your streaming hours), however superfans could also be extra prepared to shell out to have a good time their favourite artists.
Concert events are again, however so is inflation
As many anticipated, 2022 will go down because the 12 months individuals formally went again to filling stadiums and singing alongside to stay music performances. Leisure big Dwell Nation reported a file 44 million quarterly attendance at live shows between July and October, with a whopping 89 million followers attending over 11,000 occasions up to now this 12 months.
However current occasions have highlighted points followers have with ticket pricing, particularly the market dominance Ticketmaster (owned by Dwell Nation) has taken.
Ticketmaster acquired criticism from quite a few teams final month after malfunctions on its website meant hundreds of thousands of followers missed the chance to purchase tickets to Taylor Swift’s highly-anticipated “Eras” tour throughout what was purported to be a restricted pre-sale window.
The debacle additionally confirmed simply how far some followers are prepared to go to assist their favourite artists, whether or not it is paying 1000’s for live performance tickets or calling their congressperson.
And earlier this 12 months, Bruce Springsteen followers griped over Ticketmaster’s “dynamic pricing” program that calculates ticket prices based mostly on demand, sending the worth of some tickets into the 1000’s. Even President Joe Biden known as out the “hidden junk charges” that always come together with even fairly priced tickets.
Nonetheless, Ticketmaster’s gross transaction worth earlier than charges is up 62% from 2019, Dwell Nation studies.
General, live performance ticket costs are up an estimated 17.8% in contrast with 2019, based on knowledge from Pollstar. Midway by way of this 12 months, the common ticket value hit $108, in comparison with about $92 in 2019.
It is potential some music followers had been ready, or not less than comfy, paying for dearer tickets. Earlier this 12 months, 32% of deliberate concertgoers anticipated to spend $500 or extra attending occasions, a LendingTree survey discovered. The survey additionally revealed 38% of concertgoers had been prepared to pay extra for higher seats, as much as $328 for his or her favourite artists.
Excessive demand equals excessive ticket prices
Naturally, the preferred artists are capable of command larger ticket costs. And whereas the price of your ticket can differ relying on venue location, seat task and different components, you may count on to pay a reasonably penny to see the largest artists within the nation.
Not all of this 12 months’s most-streamed artists are presently promoting live performance tickets, however estimates may give an thought as to how a lot followers are prepared to pay to see their favorites stay in live performance.
Swag prices further
Superfans typically wish to present love for his or her favourite performers by shopping for merchandise. Dwell Nation reported a 30% year-over-year enhance in “ancillary” fan spending at live performance venues, which might embrace snacks and artist merchandise.
That is not stunning given the LendingTree survey discovered 60% of concertgoers count on to purchase meals on the occasion and one other 29% look to purchase merch.
Even when the followers aren’t attending live shows, there’s nonetheless a great probability they’re shopping for merch on-line. About 60% of all merchandise bought by way of Spotify artist profiles comes from listeners who’ve added the artist to a playlist, Spotify studies.
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